‘ora’ noun, meaning ‘edge’

We help you leverage the super edge of business.

We deliver business strategies, commercial intelligence and hands-on business building.

We deliver high-leverage business strategies, cultural intelligence and hands-on business building.

Whether you're a start-up refining your edge, a government agency solving for scale, or a brand ready to grow, we combine world-class strategy with executional firepower

We integrate Coolnomics® cultural intelligence with commercial strategy to create businesses, brands and products that resonate with the future.

Services.

Our Philosophy

At the core of Superora® is Coolnomics® - a human-first economic theory that views culture as an engine of growth, influence, and social transformation.

We believe what’s cool isn’t superficial - it’s what resonates. And resonance drives results.

Our work centres on:

- Cultural intelligence as strategy
- Economic systems rooted in human behaviour
- Collaboration across business, government, and culture
- Sustainable growth aligned with societal values

Why It Matters

In a world moving at the speed of feeling, strategy must be more than reactive. It must be culturally fluent.

Superora® helps organisations stay ahead - not just of the curve, but of the culture.

Because when you understand the pulse of society, you don’t just follow the market.

You move it.

Team.

Robyn Wilson
Chief Executive Officer

20 year track record creating, branding and scaling culture.

Robyn holds an MBA from UTS, along with studies in design and psychology. Her core capabilities lie in commercial strategy, creative direction and cultural research.

Services & Speaker Pack

Adrian Lazuardi
Chief Commercial Officer

Bringing a fresh yet intuitive external perspective to the culture space, armed with solid capability in commercial strategy and technology.

Adrian holds an MBA from UTS and has lead strategy at firms like PWC and Accenture.

Fiona MacDonald
Editorial Advisor - Coolnomics®

Fiona is an award-winning journalist who is the co-founder of ScienceAlert, the most-read science news website on the planet.

She also writes for some of the world's biggest titles, including GQ, Vogue, Harper's Bazaar, and Marie Claire.