Services & Speaker Pack
Who We Are
CEO, Robyn Wilson
Areas of Expertise: Business Strategy | Cultural Intelligence | Economic Trends | Innovation & Venture Growth
Robyn Wilson is a renowned business strategist, speaker, and researcher, leading transformative ventures that shape the future of industries. With a career spanning technology, health, arts, tourism, and entertainment, she has driven strategic transformations and worked with some of the world’s most recognisable brands, including Google, Disney, Tourism Australia, and SXSW Sydney.
As the founding researcher of Coolnomics®, Robyn provides cutting-edge insights on how cultural and economic movements influence business, investment, and policy-making. She has served as an industry advisor to Sydney Dance Company, Pause Awards, SXSW Sydney, and major Australian universities.
Superora® Venture Studio
Superora® is a business intelligence and cultural venture studio operating at the intersection of business, culture, and public strategy. We assist companies, governments, and cultural institutions in navigating the evolving economic landscape by combining cultural intelligence with hands-on strategy and implementation.
Our flagship initiative, Coolnomics® Cultural Intelligence Lab, provides thought leadership, research, and strategic guidance through keynotes, workshops, and publications like the Coolnomics® Resonance Report 2025. We specialise in translating cultural and economic shifts into actionable insights for businesses and policymakers.
What We Offer
Superora's Professional Services
Coolnomics® Cultural Intelligence Lab
Explores how cultural, social, and environmental factors shape consumer behaviour and drive economic activity. Offers zeitgeist and commercial opportunity reports, along with live presentations for business, brand, and public sectors.
Venture, Brand & Place Strategies
Provides business transformation and growth strategies that combine cultural intelligence with economic acumen. Works with major brands, industry associations, governments, regional councils, cultural organisations, creators, makers, and artist managers to deliver dynamic business, brand, and place strategies.
Partnership Strategy & Brokerage
Offers partnership strategy, access, and brokerage with a high-profile partner ecosystem across brands, government, and culture makers. Connects vital creative, commercial, and policy partners to bring big ideas to life, enhancing audience, community, and customer experiences.
Venture Delivery & Management
Focuses on the creation and scaling of culturally valuable intellectual property, including licensing, publishing, and commercial rights. Manages the entire process from concept and creative direction to strategy, partnerships, and execution, delivering culturally compelling experiences, events, literature, and music to global audiences.
What Robyn Speaks About
Robyn is an engaging and visionary speaker, frequently invited to conferences, podcasts, and industry panels to discuss:
Cultural Economics & Business Strategy: How cultural shifts influence markets and consumer behavior.
The Future of Work & Innovation: The intersection of business, technology, and cultural trends.
Building Resonant Brands: Lessons from the Coolnomics® Resonance Report 2025.
Venture Growth & Commercial Strategy: How businesses can harness cultural intelligence for sustainable growth.
Navigating Disruption in Business & Public Policy: Strategies for adapting to rapid economic and societal change.
Robyn Has Advised & Worked With
Robyn has delivered strategy, workshops, and advisory sessions for leading organisations, including:
SXSW Sydney
Sydney Dance Company
Machine Hall
Tourism Australia, Google, Disney, City of Sydney Partnerships
University of Technology Sydney
Queen Victoria Building/Vicinity Centres
Inner West Ale Trail/Office of the 24-Hr Economy Commissioner, NSW Government
Durex, Ministry of Sound, INEOS
Leading media, marketing and public relations firms working with adidas, Intercontinental Hotels & Resorts, Pernod Ricard and Song for the Mute
Why Robyn?
Deep Expertise: With 20+ years of experience across multiple industries, Robyn has a unique ability to connect cultural trends with commercial success.
Engaging Speaker: Known for her dynamic and insightful storytelling, she translates complex economic and cultural shifts into practical, actionable strategies.
Innovator & Thought Leader: As the founder of Coolnomics®, she is pioneering a new approach to understanding the economic impact of cultural movements.
Cross-Sector Influence: Trusted by brands, government agencies, and cultural institutions to unlock commercial growth through cultural intelligence.
Upcoming Project: Coolnomics® Podcast Launch
Robyn is launching the Coolnomics® Podcast, diving deep into the insights from the Resonance Report 2025, making this the perfect time to feature her as a guest expert on related podcasts and events.
Podcast Guest Appearances
Conference Keynotes & Panels
Corporate & Government Advisory Sessions
Workshops & Strategy Forums
To discuss availability, contact:
Email: robyn@superora.co
Website: www.superora.co
LinkedIn: Robyn Wilson