Coolnomics® Cultural Intelligence Lab.

Exploring the ways that culture shapes economies worldwide.

Cultural excellence—when nurtured and allowed to develop authentically—naturally drives long-term economic success.

The cultural zeitgeist has always been a central force in driving economic activity, deeply intertwined with the foundations of capitalism.

As cultural trends evolve, they influence consumption patterns, shape industries, and generate new economic opportunities.

Coolnomics® offers a framework for understanding how capital intersects with culture to fuel markets, engage consumers, and address pressing social and environmental challenges.

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Coolnomics® Resonance Report 2025 Australia Edition

Culture moves markets.
Policy shapes participation.
Intelligence drives growth.

The Coolnomics® Resonance Report 2025 maps the major cultural and economic forces shaping Australia, this year. Designed to help business leaders, policymakers, investors and creators work with a time of rapid change.

Now live.

Coolnomics 101: How Culture Shapes Economies

Coolnomics® delves into the ways that cultural, social, and environmental factors interact to shape consumer behaviour and drive economic activity.

It is a system for interpreting the pulse of society - what people desire, how they make decisions, and how external forces influence their actions.

By analysing these patterns, businesses and governments can anticipate needs, foster engagement, and craft initiatives that resonate deeply with people’s lived realities​​.

Read the white paper.

We explore the dynamic intersection of culture and economics on the blog.

Diving deep into the trends shaping society, from what people are feeling, doing, and buying, to how the political, social, and environmental landscape influences these behaviours.

This community of thinkers and pioneers is made-up of business leaders, policymakers and cultural creators, unlocking new opportunities for growth and impact in today’s world.