Latest Thinking.
From Coolnomics® insights to pulse highlights, strategy frameworks to podcast episodes - we share what we’re seeing, sensing, and building.
Coolnomics® Podcast S1 Ep2: Will ChatGPT Expand Human Intelligence?
In our latest episode, Robyn Wilson and Fiona MacDonald tackle one of the biggest questions of 2025: What happens when creativity becomes instant?
The arrival of image generation within ChatGPT marks more than a tech milestone - it signals a cultural shift.
Coolnomics® Podcast S1 Ep1: Culture Meets Economics
In the debut episode of the Coolnomics® Podcast, hosts Robyn Wilson (founder of Coolnomics and CEO of Superora® Venture Studio) and science and culture journalist Fiona MacDonald explore how “cool” isn’t just a cultural moment - it’s an economic force.
What is “cool,” really? Let’s break it down.
True cultural resonance—the essence of what people genuinely find meaningful—can’t be manufactured or imposed. It grows organically, from a place of shared identity and purpose.
Coolnomics® looks much more deeply at this cultural phenomenon.
What is Coolnomics®? Pt 2. Why we need cultural intelligence now more than ever
As we move into an era defined by cultural, environmental, and technological upheavals, Coolnomics® offers a roadmap for navigating the complexities of the modern economy.
What is Coolnomics®? Pt 1. Where culture meets economics
Understanding the power of culture is critical for economic success.
Welcome to Coolnomics®, where we explore how cultural trends and human-centered insights can redefine economic strategy for the 21st century.
How cultural movements shape consumer markets.
Cultural movements are often seen as expressions of collective values - forces that bring people together to champion causes and challenge norms.
These movements also have a profound impact on markets and economies.
When culture becomes a commodity: a primer on cultural capital.
Cultural capital—those shared values, beliefs, and practices that shape society—has become a vital but often understated driver of economic change.
Let’s explore how it functions within economics and its role as a force that aligns economies with evolving social values.