Latest Thinking.
From Coolnomics® insights to pulse highlights, strategy frameworks to podcast episodes - we share what we’re seeing, sensing, and building.
What is “cool,” really? Let’s break it down.
True cultural resonance—the essence of what people genuinely find meaningful—can’t be manufactured or imposed. It grows organically, from a place of shared identity and purpose.
Coolnomics® looks much more deeply at this cultural phenomenon.
What is Coolnomics®? Pt 2. Why we need cultural intelligence now more than ever
As we move into an era defined by cultural, environmental, and technological upheavals, Coolnomics® offers a roadmap for navigating the complexities of the modern economy.
What is Coolnomics®? Pt 1. Where culture meets economics
Understanding the power of culture is critical for economic success.
Welcome to Coolnomics®, where we explore how cultural trends and human-centered insights can redefine economic strategy for the 21st century.
How cultural movements shape consumer markets.
Cultural movements are often seen as expressions of collective values - forces that bring people together to champion causes and challenge norms.
These movements also have a profound impact on markets and economies.
When culture becomes a commodity: a primer on cultural capital.
Cultural capital—those shared values, beliefs, and practices that shape society—has become a vital but often understated driver of economic change.
Let’s explore how it functions within economics and its role as a force that aligns economies with evolving social values.