Coolnomics® Thinking.
We explore the dynamic intersection of culture and economics on the blog.
Diving deep into the trends shaping society, from what people are feeling, doing, and buying, to how the political, social, and environmental landscape influences these behaviours.
Coolnomics® Thinking is a community of thinkers and pioneers made-up of business leaders, policymakers and cultural creators, unlocking new opportunities for growth and impact in Australia and beyond.
See also.
How cultural movements shape consumer markets.
Cultural movements are often seen as expressions of collective values—forces that bring people together to champion causes and challenge norms.
These movements also have a profound impact on markets and economies.
What is “cool,” really? Let’s break it down.
True cultural resonance—the essence of what people genuinely find meaningful—can’t be manufactured or imposed. It grows organically, from a place of shared identity and purpose.
Coolnomics® looks much more deeply at this cultural phenomenon.
When culture becomes a commodity: a primer on cultural capital.
Cultural capital—those shared values, beliefs, and practices that shape society—has become a vital but often understated driver of economic change.
Let’s explore how it functions within economics and its role as a force that aligns economies with evolving social values.
Coolnomics® explained: culture meets economics.
Understanding the power of culture is critical for economic success.
Welcome to Coolnomics®, where we explore how cultural trends and human-centered insights can redefine economic strategy for the 21st century.