This is Coolnomics®: Culture Meets Economics

Season 1
Written By Robyn Wilson

In the debut episode of the Coolnomics® Podcast, hosts Robyn Wilson (founder of Coolnomics and CEO of Superora® Venture Studio) and science and culture journalist Fiona MacDonald explore how “cool” isn’t just a cultural moment - it’s an economic force. Against the backdrop of climate chaos, stock market shocks, and shifting global politics, the duo asks: What if we reimagined economics with culture at the centre?

This episode covers:

  • Why the “science of cool” deserves serious economic consideration

  • The origins and future vision of the Coolnomics® framework

  • How we’re shifting from top-down definitions of cool to community-led cultural power

  • The importance of teaching cultural intelligence in education

  • The start of a new segment: Wouldn’t It Be Cool If…?

This is economics for the real world - where climate, culture, and creativity collide.

🎧 Listen now and start thinking differently about what moves money, minds and meaning.

 
 
 
Robyn Wilson